Generative AI (GenAI) is transforming marketing by enabling rapid content creation and enhancing customer engagement through chatbots. A Botco.ai study involving 1,000 U.S. marketers highlights widespread adoption of GenAI tools, with significant use in creating diverse content and personalized marketing campaigns. Despite its benefits, challenges like the need for specialized training, costs, privacy concerns, and potential data biases persist. Chatbots, a key component of GenAI, are underutilized but offer potential for improved customer interaction and business outcomes.

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