As tariffs rise—up to 245% on Chinese imports—retailers must move beyond static pricing to preserve trust and margins. First Insight’s AI-powered platform offers a seven-step strategy, including demand curve mapping, value-based SKU targeting, real-time scenario planning, segmented pricing, and in-season optimization. These tools help retailers avoid blanket price hikes, simulate tariff impacts, and tailor pricing by region or persona. The platform also strengthens assortment planning, supplier negotiations, and private label strategies, enabling retailers to lead with pricing precision and turn market volatility into opportunity.

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