The Sustainability Report Compendium highlights growing consumer demand for transparency and ethical responsibility, with 94% saying sustainability influences purchase decisions. Shoppers favor brands with clear practices on ethical sourcing, carbon footprint, and packaging. Recommerce and secondhand shopping are expanding, driven by Gen Z and Millennials. However, a disconnect remains between executive perceptions and consumer expectations—many brands overestimate loyalty to traditional labels and underestimate the appeal of resale and eco-conscious initiatives. To win trust and market share, companies must align operations with values, communicate clearly, and invest in circular economy strategies.

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