Case Study

Corning Optical Communications Smarter Pricing Lights the Way to Improved Margins for Optical Fiber Giant

Corning Optical Communications Smarter Pricing Lights the Way to Improved Margins for Optical Fiber Giant

Pages 4 Pages

Corning Optical Communications, a leader in optical fiber, sought to optimize its pricing strategies for its 200,000 SKUs. With outdated, costly IT systems and limited data accessibility, Corning partnered with Vendavo to streamline pricing processes. Vendavo’s cloud hosting and professional services enabled Corning to automate pricing analytics, improve visibility, and enhance decision-making. The implementation led to over $10 million in financial impact in the first year, reduced IT costs, and allowed the sales team to focus on strategy. Vendavo’s consulting and dashboards provided continuous improvement and margin optimization.

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