Franchisors are focused on brand consistency and ROI, while franchisees want more autonomy and local support. Only 38% of franchisors have full visibility into franchisee marketing, limiting collaboration. Franchisees with more control are more satisfied and effective. AI use is rising, with 94% of franchisors open to franchisee adoption under oversight. Top tools include social media templates, email automation, and CRM systems. To drive success, brands must balance control with flexibility, update templates regularly, and provide training, data access, and easy-to-use martech.

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