Marketing Trends in 2023, from AI to Z Introduction 2023 is shaping up to be a transformational year for marketers. One of the marketing industry trends I’m most excited about is AI: this year, we introduced HubSpot's New AI Tools, including Content Assistant and ChatSpot. By its nature, the internet is constantly changing and evolving, but this shift is huge — and the most successful companies and people will be the ones who take action and learn to embrace this change. We’re also seeing the tension between short-term growth and long-term brand investment. With the current economic pressures, many teams will want to veer hard into CRO in an attempt to boost revenue quickly.

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