Marketing in 2024 is driven by AI, first-party data, and personalization. Marketers prioritize efficiency, real-time engagement, and building trust through channels like social, email, and chat. Influencer marketing, short-form video, and mobile messaging are rising, while AI enables faster content creation, data analysis, and personalization at scale. With third-party cookies fading, first-party data and CRM integration are essential. High-performing teams align sales and marketing with a single source of truth. The future of marketing is more human, powered by AI tools that enhance creativity, agility, and customer experience.

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