Home Franchise Concepts (HFC) uses Domo's Business Intelligence tools to provide real-time data and insights to over 2,600 franchise territories across ten brands. By integrating data from six CRMs and multiple departments, HFC enables franchisees to make informed decisions on staffing, promotions, and revenue. Domo's consumption-based pricing allows unlimited access to insights, enhancing the organization's data-driven culture. With centralized dashboards and weekly analyses, HFC’s marketing team optimizes campaigns and tracks brand performance efficiently, reducing report creation time and improving decision-making across the franchise network.

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