This guide helps Australian franchises succeed by combining national branding with localized marketing. Key steps include defining SMART local objectives, understanding audience needs, and building content around key themes like industry leadership and community engagement. A content calendar, SEO, and social media strategy ensure visibility, while performance tracking helps optimize campaigns. Constant Contact enables franchises to manage national and local marketing from one platform, offering dynamic content, branding controls, and local support to simplify and scale franchise marketing efforts.

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