73% of SMBs lack confidence in their marketing. Time and knowledge gaps hinder efforts, with most spending under 5 hours/week on marketing. Common struggles include content creation, strategy, and performance measurement. Social media is the top channel, but many don’t know which platforms work best. SMBs seek tools that streamline efforts and offer strategic guidance. Procrastination stems from limited time, resources, and expertise. Despite challenges, SMBs aim to grow their customer base, work more efficiently, and expand their channel mix using cost-effective, easy-to-implement solutions.

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