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The State of AI in B2C Digital Marketing Report 2024-2025

The State of AI in B2C Digital Marketing Report 2024-2025

Invoca
Pages 27 Pages

The "State of AI in B2C Digital Marketing Report" reveals growing optimism about AI's role in marketing. Marketers are confident in their AI skills, with 90% planning to increase AI investment in 2025. Key benefits include better ROI, increased efficiency, and revenue growth, despite concerns about data security and adoption barriers.

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