Marketing AI Institute and Drift have teamed up once again to provide unparalleled insight into the awareness, understanding, and adoption of artificial intelligence in the marketing industry with the third annual State of Marketing AI Report. The 2023 State of Marketing AI Report contains never-before-seen data from more than 900 marketers on how AI is being used in their work. What we learned is that the marketing industry is diving headfirst into AI usage and adoption, but is in desperate need of executive leadership and support to realize the transformative benefits of AI in their companies and careers.

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