The State of B2C Revenue Execution Report: How B2C marketing, sales, and, contact centers align to drive revenue growth

29 Pages

The "State of B2C Revenue Execution Report" highlights the challenges B2C companies face in aligning marketing, sales, and contact centers to drive revenue growth. Key findings include the negative impact of poor alignment, broken buyer journeys, and limited visibility across channels. The report emphasizes the need for full access to contact center data and cross-functional alignment to optimize lead quality, increase conversions, and improve overall ROI.

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Report

The State of B2C Revenue Execution Report: How B2C marketing, sales, and, contact centers align to drive revenue growth

The State of B2C Revenue Execution Report: How B2C marketing, sales, and, contact centers align to drive revenue growth

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