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The Revenue Execution Playbook for B2C Marketers: Create a Seamless Online-to-Offline Buying Experience

The Revenue Execution Playbook for B2C Marketers: Create a Seamless Online-to-Offline Buying Experience

Invoca
Pages 9 Pages

The "Revenue Execution Playbook for B2C Marketers" focuses on creating a seamless online-to-offline buying experience by connecting customer data across digital and phone interactions. It emphasizes using AI to measure intent, optimize ad spend, route calls effectively, and personalize experiences, improving conversion rates and ROAS.

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