Guide

The Revenue Execution Playbook for B2C Marketers

The Revenue Execution Playbook for B2C Marketers

Pages 9 Pages

The "Revenue Execution Playbook for B2C Marketers" emphasizes the importance of accurately measuring phone call conversions in marketing campaigns. It introduces Invoca's platform for tracking and analyzing customer interactions, including intent and outcomes, to optimize advertising spend, improve lead qualification, and boost marketing ROI by offering insights into the full buyer journey, from click to call to conversion.

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