This Alvarez & Marsal report outlines five generative AI trends shaping the next five years. Digitally mature industries will adopt AI faster, while laggards risk falling behind. GenAI is transforming non-core functions like HR and customer service. Specialized models are replacing general-purpose AI for better accuracy and compliance. The AI vendor landscape is polarizing, with tech giants dominating foundations and niche players focusing on domains. GenAI is also sparking broader investments in data infrastructure, governance, and AI readiness—positioning it as a catalyst for enterprise-wide digital transformation.

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