Generative AI promises to fuel revolutionary innovation and transformative growth. But driving change demands personal intervention. What does that mean for CEOs? It starts like any other major transformation—defining what the enterprise wants to achieve, ensuring those goals are tightly coupled with strategy, and defining actionable next steps. Tactics are where things start to get tricky. In each area of the organization, leaders need to assess where work can be streamlined and augmented—and how generative AI can be used to deliver greater value every day. Data is an essential piece of the puzzle, but differentiating insights can only come from a human mind.

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