This guide from Alvarez & Marsal emphasizes aligning sales and marketing to drive scalable growth, especially for private equity portfolio companies. It outlines five key strategies: integrating teams with shared KPIs, improving communication, enhancing lead generation, boosting customer retention, and making data-driven decisions. Benefits include faster sales cycles, improved ROI, and stronger customer loyalty. Tools like automation, CRM, and predictive analytics are key. Alignment leads to 19% faster growth and 15% higher profitability. A\&M offers support to help firms unlock value through strategic integration.

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