The future of sales is marked by rapid change, driven by competition, evolving customer behaviors, and technological advancements. Key trends include shifting from a seller-centric to a buyer-centric model, with 85% of executives prioritizing customer value creation. Innovation is vital, with 75% emphasizing the need for continuous development of products and services to match changing expectations. Remote selling, boosted by the pandemic, is here to stay, with 68% highlighting its importance for future success. Companies face a significant skills gap, needing to reskill 28% of their salesforce, while 60% see sales automation as crucial for efficiency gains

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