Social selling, crucial for modern sales, allows companies to leverage online platforms to connect with prospects. Statistics show that salespeople using social selling achieve 51% more meetings, while 90% of prospects ignore cold calls. The shift to social media, where 75% of buyers engage in their decision-making, underscores the need for new strategies. Companies must adopt comprehensive social selling frameworks, including KPIs, regular training, and integration with marketing. Successful social selling focuses on building brand awareness, engaging insights, and fostering relationships, supported by workshops and action plans for continuous improvement.

Join for free to read