Effective sales leadership focuses on managing three key aspects: Quantity, Direction, and Quality (QDQ). Quantity involves the number of client contacts, Direction ensures engaging with the right people, and Quality optimizes interactions. Strategies like backward planning, resource allocation, and account coverage help plan these activities. Leaders must track trends, analyze performance, and coach teams to improve outcomes. By managing these inputs, sales leaders can drive better results, aligning activity with desired sales goals and ensuring continuous improvement in performance.

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