Motivating Customer Action and Driving Business Growth with AI- Generated, Personalized Digital Marketing

7 Pages

This insight report by Coresight Research and Persado examines how AI-generated personalized digital marketing can help retailers overcome economic challenges, rising ad costs, and consumer disengagement. It emphasizes using first-party data with generative AI for scalable personalization, driving engagement, loyalty, and conversions. The Michaels case study shows a 41% CTR increase in SMS and 25% in email. The report urges data-driven personalization to boost both revenue and marketing efficiency.

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Motivating Customer Action and Driving Business Growth with AI- Generated, Personalized Digital Marketing

Motivating Customer Action and Driving Business Growth with AI- Generated, Personalized Digital Marketing

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