INTRODUCTION Leaders are already seeing the power of AI technology for business growth. Our latest survey data revealed that 68% of marketing leaders at the director level and above say that if AI and automation were fully implemented in their company, the business would see unprecedented growth. And 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage: Of those, 71% report positive ROI, and 72% say AI and automation make their employees more productive.

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