RappiPay partnered with Persado to optimize the launch of RappiCard, leveraging AI-generated content to engage customers in a noisy market. The collaboration led to a 179% uplift in conversions, adding 250,000 new cardholders in Mexico within six months. By integrating Persado's AI, RappiPay effectively personalized communication across channels, driving significant growth and actionable insights for future campaigns.

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