The 2023 Customer Motivation Report analyzes consumer responses to 20.9 billion AI-generated messages from over 3,200 campaigns, revealing the narratives that drove engagement in 2022. In a year of unpredictability marked by events like the Omicron surge and geopolitical tensions, narratives of stability, such as "forever" and timelessness, resonated in retail, while convenience dominated financial services. Personal narratives contributed significantly to performance, and the data suggests continued shifts in consumer priorities for 2023, emphasizing the crucial role of tailored messaging in enhancing customer engagement and action.

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