THE FINANCIAL EXECUTIVE’S GUIDE TO Recession-Proofing Y our Business with Motivation AIpersado.com hello@persado.com 1 Secondary #b3b3b3 Gray Introduction The economic conditions of the current moment create real challenges for financial institutions — in particular, those operating on the traditional side of the banking and insurance businesses focused on managing current accounts and loan portfolios as well as property and casualty. But there are digitally- enabled strategies available today that can enable you to optimize customer relationships and gain traction, even during a downturn. The key is to take advantage of the moment. At a time when many organizations will instinctively want to pull back, the winning financial institutions must push forward to invest in digital-

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