Ally Financial partnered with Persado, the only motivation AI platform that enables personalized communications at scale, to capture cross-selling opportunities within its growing consumer finance business. A 100-year old company embraces a digital-first diversified business model Ally Financial is known today as a customer-focused, innovative FinTech firm, though its origins date back to 1919. The firm expanded over decades to oer retail financial products and transformed into a digital-only bank. Today it operates as Ally Financial, a diversified financial services institution oering retail banking, credit, insurance, and investment products. Despite its long history, Ally Financial behaves like a digital-native organization in terms of its embrace of a flexible, customer-

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