The document outlines strategies for fashion brands to succeed in the off-price segment in an omnichannel world. Off-price fashion, growing faster than full-price fashion, presents opportunities for brands to expand their reach while maintaining brand integrity. Brands must balance offline and online channels, where online off-price has grown significantly due to convenience and variety. Offline outlets offer immersive experiences that attract new customers. To succeed, brands should protect their image, carefully select partners, and optimize their channel mix for maximum impact.

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