Consumer and retail companies must become software-driven to meet rising customer expectations for seamless digital experiences. By investing in advanced technologies like AI and adopting a software-centric culture, companies can boost customer satisfaction, enhance innovation, and outperform peers. Key strategies include upgrading tech architecture, managing data effectively, fostering cross-functional teams, and empowering product managers. Companies that successfully integrate technology into their operations can accelerate time-to-market, improve customer engagement, and drive long-term growth.

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