First Insight’s COVID-19 timeline outlines key developments from January 2020 to August 2021, tracking how the pandemic impacted consumer behavior, retail trends, and public health. The CDC confirmed the first U.S. case in January 2020, with the WHO declaring a pandemic in March. Retail sales plunged in April 2020 but rebounded by May. First Insight conducted 12 studies across this period, revealing a major shift toward online shopping and reduced in-store traffic. Vaccine rollouts and stimulus payments influenced spending, while 2021 saw retail traffic and sales begin to recover to pre-pandemic levels.

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