The McKinsey white paper, "Accelerating Chemical Revenues in the Era of Gen AI," discusses how chemical companies are using generative AI (Gen AI) to modernize sales, particularly through "win rooms" that centralize insights for real-time decision-making. Gen AI aids in lead prioritization, market opportunity identification, and personalized outreach, helping companies achieve 10-20% revenue growth. "Win rooms" foster cross-functional collaboration, promoting agility in sales strategy and execution. Sustained success depends on embedding Gen AI insights and building a data-driven culture, ultimately positioning companies for scalable revenue growth.

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