The 2025 State of Observability for Media and Entertainment report reveals the industry’s urgent need for uptime, performance, and seamless digital experiences amid frequent outages and complex tech stacks. Only 20% have full-stack observability, hindered by tool sprawl, siloed data, and lack of strategy. Despite high costs—$2.2M/hour outage impact and 49% engineering time spent on disruptions—observability drives operational efficiency, uptime, and revenue growth. AI monitoring leads deployments, and 76% use observability tools weekly. With median ROI at 296%, firms plan to consolidate tools and expand capabilities to gain end-to-end visibility.

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