The 2024 State of Observability for Retail report reveals that retailers face frequent, costly outages—31% say downtime exceeds $500K per hour—with a median annual outage cost of $9.95M. Most use 4+ observability tools, leading to tool sprawl and inefficiencies, but 46% prefer a consolidated platform. Key trends driving adoption include heightened security, customer experience, and IoT focus. Observability delivers strong ROI—up to 2x or more—boosting uptime, reducing incident response time, and enhancing revenue retention. Despite cost concerns, 98% plan to expand capabilities by 2026 to enable full-stack visibility and business agility.

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