The 2024 Commerce Relevance Report shows that while 91% of shoppers expect online experiences to match or surpass in-store, 49% still face problems like poor navigation, slow sites, and irrelevant recommendations. Social media sparks product discovery, especially for Gen Z, but only 14% complete purchases there, with most turning to retailer websites or stores. Post-purchase remains the weakest link, with 68% citing checkout or service issues. Nearly three-quarters expect GenAI to improve shopping, from product education to virtual assistants. Consumers are more open to sharing data, with 54% willing if it enhances personalization and 65% if they trust the brand, though concern over data use has risen to 71%. The report stresses unified, AI-driven discovery and consistent experiences acros

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