The "cash-preferred" consumer still faces challenges in the digital world, particularly when attempting online purchases without a pay-in-person option. Many of these consumers prefer cash due to its convenience and safety. To cater to this demographic, CheckFreePay® from Fiserv provides solutions such as enabling cash payments for digital transactions, including bill payments, adding funds to digital wallets, and topping up prepaid services. With CheckFreePay, businesses can attract cash-paying customers, increase foot traffic, and earn commissions on transactions, while offering a seamless digital payment solution to meet the growing needs of cash-preferred consumers.

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