White Paper In a healthcare marketplace increasingly shaped by consumer choice, organizations that focus on improving the consumer journey will help future-proof their business models. Payers that deliver a unified consumer experience can reach further downstream to drive outcomes; providers who adopt similar strategies will be able to reach upstream to attract more consumers. Creating value for consumers through a connected, intuitive consumer experience (versus the pursuit of strategies primarily aimed at meeting internal business objectives) helps both payers and providers boost engagement, compliance, loyalty, and retention. Achieving these goals, in turn, supports value-based care requirements and ultimately enhances economic sustainability. Streamlining the consumer journ

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