Top performers in sales prospecting generate 2.7 times more conversions than others, often needing 5 to 8 touches to secure a meeting. Despite the digital age, 69% of buyers still accept phone calls from new providers, and 82% check LinkedIn profiles before responding. Personalized, research-backed emails and calls are essential, with 77% of buyers reacting positively to well-crafted outreach. Cold calling remains effective, but success depends on personalized, value-driven interactions that resonate with the prospect's needs and interests.

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