How Effective Is Your Sales Training? Core Consultative Selling Topics If you’re responsible for designing or implementing sales training for your organization, you know the effectiveness of training varies greatly. It might not be implemented properly, land well with participants, be relevant to sellers’ daily work, or it might be forgotten completely in the days and weeks following the training. Sales training fails more often than it succeeds. But for those who get it right, the payoffs are substantial. One of the critical parts of delivering effective sales training is identifying the appropriate topics to cover.

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