The State of Prospecting 2023 report provides insights into the most effective prospecting strategies based on data from nearly 50 million emails and surveys with over 350 sales and marketing professionals. Key findings include the dominance of email as the preferred channel for B2B buyers, the importance of good audience targeting to protect brand reputation, and the shift away from focusing solely on open rates due to changes in email technology. The report also highlights the increasing role of sophisticated personalization in prospecting and emphasizes the value of consistent follow-up emails to maximize lead generation.

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