The PDF outlines nine key metrics to build a more effective sales engineering team by linking their efforts to business growth. These include win rate, deal velocity, AE-to-SE support ratio, and the average age of open leads to measure pipeline health. Efficiency and deliverables track resource use and sales impact, while SE performance highlights top behaviors to replicate. Engagement rate shows how prospects interact with demos and content, and POC success ensures hands-on trials drive conversions. Together, these metrics provide visibility into productivity, customer experience, and revenue impact, helping teams refine processes and close deals faster.

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