The State of Prospecting 2022 report by Sopro provides a comprehensive analysis of email prospecting, drawing on data from over 25 million emails sent across 82 industries over five years. It highlights the effectiveness of email prospecting, which is 3.8 times more effective than social media and 2.7 times more effective than PPC. The report emphasizes the importance of timing, with midday on Wednesday and 11 am on Thursday being the best times to send emails. It also notes that the third email in a sequence often generates the most responses, underlining the value of persistence in prospecting.

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