Tealium’s guide to customer trust in a privacy-centric world emphasizes the importance of placing privacy and consent at the core of data collection. Their Customer Data Platform (CDP) supports organizations in managing user preferences and compliance with global privacy regulations, such as GDPR. Tealium’s privacy and consent management tools enable businesses to collect first-party data responsibly, honor customer choices, and maintain transparency throughout the customer lifecycle. This approach helps build trusted relationships while delivering relevant experiences, especially in highly regulated industries. Tealium’s solutions also automate consent orchestration, reducing compliance risks and enhancing data governance.

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