Tealium’s guide, A Guide for Establishing Customer Trust Through Privacy, explains how organizations can build trust by placing privacy and consent at the core of their customer data strategy. It details the history of data privacy regulations and emphasizes the need for simple, flexible solutions to manage complex customer data needs. Tealium’s Customer Data Platform (CDP) supports privacy management and CX personalization by enabling real-time data unification while ensuring compliance with regulations like GDPR. The guide highlights how privacy by design, robust governance, and cross-department collaboration foster transparency, empowering customers with control over their data and building lasting trust.

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