Tealium’s Know Your Customer, Today eBook explores how brands must adapt to rapidly changing consumer behaviors amid economic pressures like the cost-of-living crisis. With rising expenses impacting financial and emotional wellbeing, consumers are more selective and value-driven than ever. Tealium emphasizes the importance of leveraging real-time, unified customer data to deliver relevant, personalized experiences that respect customer needs and preferences. By avoiding irrelevant or intrusive marketing, businesses can build trust, foster loyalty, and effectively engage customers in today’s challenging environment.

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