Owning Your Data Destiny Every marketing organization wants to be data-driven—to make the right decisions about where they’re investing their time and money to deliver the best customer experience. With data coming in from more channels and formats than ever, there’s no shortage of data for marketing professionals to use. Without the right strategy to handle all of the data coming in from the web, apps, in-store transactions, and call centers, it can all turn into a cacophony of noise. The billion-dollar question remains: how do marketers take all of the noisy data and turn it into a symphony?

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