Privacy-Centric Customer Identity and Access Management (CIAM) White Paper Contextual, Purpose-Based Access Control for Today’s Enterprise1 Privacy-Centric Customer Identity and Access Management (CIAM) Why Privacy Is Crucial to Effective CIAM? Organizations must manage their customers’ digital identities and access to associated data in a secure, purpose-based, and privacy-compliant manner—all while enabling a superior end- user experience and rich customer analytics to drive increased engagement and retention. Privacy-Centric Customer Identity and Access Management (CIAM) Contextual, Purpose-Based Access Control for Today’s Enterprise Organizations must effectively manage their customers’ digital identities as well as access to their associated data at scale in a secure, purpose-b

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