Report

2024 Asia-Pacific Customer Engagement Review

2024 Asia-Pacific Customer Engagement Review

Pages 12 Pages

The 2024 Asia-Pacific Customer Engagement Review analyzes trends shaping marketing in the region. It reveals that brands leading in engagement focus on data maturity, trust, and emotional connection. The study benchmarks APAC marketers across personalization readiness, omnichannel strategy, and AI adoption. It shows that while 78% of brands see personalization as vital, only 41% execute it effectively. Regional spotlights—Australia, Japan, India, and Singapore—illustrate how cultural differences influence customer engagement maturity.

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