The report from Envy, a B2B tech and cyber security marketing agency, provides insights into PPC benchmarks for the cyber security industry. It details how the landscape has evolved since 2019, emphasizing the necessity for targeted strategies and diverse channel utilization due to increased competition and lead generation costs. Notable changes since June 2021 include the shift away from single-channel strategies, greater emphasis on brand awareness, and the importance of multi-faceted engagement routes. The benchmarks also highlight the rising costs and challenges in securing cost-effective and quality leads through platforms like Google Ads and LinkedIn, underscoring the increasing complexity and competitiveness of digital marketing in the cyber security domain.

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