2021 ECOMMERCE EMAIL BENCHMARKS
2021 ECOMMERCE EMAIL BENCHMARKS
38 Pages©2021 Listrak. All rights reserved. 2021 ECOMMERCE EMAIL BENCHMARKS Jan. 1, 2020 – Dec. 31, 2020 Listrak DataECOMMERCE EMAIL BENCHMARKS | TABLE OF CONTENTS 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Key Findings Email Benchmarks By Campaign Type Overall Email Benchmarks Results Open Rates By Campaign Type CTOR Rates By Campaign Type Conversion Rates By Campaign Type Box-and-whisker Plot Comparisons Open Rates By Campaign Type Distribution CTOR Rates By Campaign Type Distribution Conversion Rates By Campaign Type Distribution Product Recommendations Integrated Cross-Channel Marketing Email Benchmarks By Ecommerce Category Apparel/Shoes/Accessories/Jewelry Art/Art Supplies/Crafts Auto/Boat/Motorcycle Baby Gear Beauty/Grooming/Cosmetics 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
