Customer Engagement Measurement Guide

26 Pages

The guide explains how to define, track, and optimize engagement metrics within Braze. It categorizes measurement across awareness, activation, retention, and monetization, offering sample KPIs like open rates, conversion, and lifetime value. Emphasis is placed on balancing quantitative performance with qualitative customer sentiment. Charts and examples demonstrate how brands can use unified data to move from vanity metrics to actionable insight that drives campaign iteration and long-term growth.

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Customer Engagement Measurement Guide

Customer Engagement Measurement Guide

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